L’Oreal Paris Pure Reds Color Riche Collection Star Lipsticks: Pure Rouge

Hey girls,

Today I am sharing one of the lipsticks from L’Oreal, one of their pure red color riche lipsticks. L’Oreal launched 7 of these lipsticks and all are in the shades of red and honestly all of them seem to be beautiful. I personally wanted to buy all of them but as they were pricey I just brought 2. The color I will be sharing today is the most famous color from this collection and the shade is called Pure Rouge.

All the 7 lipsticks are dedicated to celebrities and this particular one is the shade of Frieda Pinto.



Product Description:

Paint the town red with this stunning range of L’Oreal Color Riche Pure Reds.

  • The cosmetics giant has come up with 4 custom made shades to suit all skin tones.
  • Empowered with matte effect, Pure Reds make your lips look sultry and enchantingly red.
  • Tailor-made for every skin-tone
  • Hydrating Texture.

Additional Information: Enriched with velvet spheres, jojoba oils and pure pigments to hydrate your lips, making them look luscious and velvety.


Product quantity: 4.2 gm

Price:  INR 995

My take on the product:


  • All black packaging
  • Packaging contains a small colored square depicting the actual color of the lipstick
  • Colored square makes it easier to recognize the shade without opening it



Color and Pigmentation:

  • It is a bright red colored lipstick with a little orange tone to it.
  • The color is completely free of shimmer
  • Superb pigmentation, imparts good amount of color in a single swipe


  • Being a matte lipstick, it might dry lips
  • Works well with a lip balm underneath



Staying Power

  • Stays well for almost 7-8 hours
  • Transfers to glasses and cups and thus fades a little
  • Color can easily stand a full meal, it does fade a little but still stays well on the lips


Overall I am pretty impressed with the color and the formulation too.  It has a great staying power and looks good too. It also makes me look fairer 🙂 and yes, I do recommend this lipstick. It is a little pricy but is definitely worth the price.

So girls go and check out the collection, at least one of the reads is surely made for you 🙂

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Rating: 🙂 🙂 🙂 🙂 ½


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