L'Oreal Liquid Lipstick I rule

L’Oreal Rouge Signature Matte Liquid Lipstick I Rule (105) Review

Today I will be sharing my experience with L’Oreal Liquid Lipstick ‘I rule’. The shade I rule is one of the 7 shades that were launched in India. There are a total of 12 shades in the collection, but only 7 were launched in India. L’Oreal Rouge Signature Matte Liquid Lipsticks are relatively a new launch by the brand and it is easily available across the country on various online and offine stores.

Price: INR 650 for 7ml of product (BUY HERE)

L'Oreal Liquid Lipstick I rule
Product Description:

Sign your lips in statement colour with new L’Oreal Paris Rouge Signature Liquid Lip Ink. A collection of 12 ultra-matte lip inks that combine unapologetically bold colour with a super-lightweight finish, for the ultimate bare-lip sensation. Say goodbye to compromise- long-lasting no longer means thick, heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe, leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts with a soft-matte finish.


– No flaking, no smudging, no drying out.
– Unique oil-in-water formula
– Lasts for up to 24hrs.

L'Oreal Liquid Lipstick I rule

I always get drawn towards the packaging of the product and I loved the way this lipstick looks. It might not seem something super different from others but the shape of the tube and the opacity of the tube makes it look somehow luxurious. The cap of the lipstick is a regular screw on lid with the brand name written on it. The name and number of the lipstick are mentioned on the top of the lid as well as the outer box on a colored sticker which represents the actual shade of the lipstick.

The outer box is a regular black colored box with details about the product and list of ingredients mentioned on it. The thing I liked most about the packaging of this lipstick is its applicator. The applicator is designed in such a manner that only the required amount of product gets through the tube. Also, the shape of the applicator makes the application of the color an easy task.

L'Oreal Liquid Lipstick I rule
My Experience with L’Oreal Liquid Lipstick I rule:

Though I love the packaging of the product, the actual reason that attracted me towards this particular shade was an online swatch of the color. While surfing Instagram I came across the swatches of all the shades from the collection and the shade ‘I Rule’ stole my heart. I Rule is a beautiful soft pink color that does not wash me out. It is an easy to wear everyday color which looks good with absolutely no makeup as well as with a full face of makeup and smoky eyes. It is good for regular office use .

The color is one of the lightest shade of the collection but has decent pigmentation. It does impart good color on first swipe but I personally like to layer a second coat of color to increase its opacity. Layering a second coat does not make it feel heavy or drying. The formula applies smoothly on the lips and stays on for a good 4-5 hours.

Thought it is a liquid lipstick it might be expected to stay a little longer but being a light shade, I am happy with this duration. The best part about the lipstick is the fact that it fades beautifully on the lips and even leaves a stain.

L'Oreal Liquid Lipstick I rule
Overall Verdict:

I have bought 2 shades from the collection but have tried just this one so far. I am very happy with the way this color looks and feels on the lips. Although, I might not repurchase this again as there are many other formulas to try but I loved the formula and would love to try all the other shades form the collection.

If you are looking for a daily wear light pink lip color which can stay for long hours and is on the affordable side, then this is a good option.

L'Oreal Liquid Lipstick I rule
Pros of L’Oreal Liquid Lipstick I rule:
  • Decently priced
  • Easily available
  • Beautiful everyday color
  • Beautiful Packaging
  • Long Lasting
  • Formula leaves behind a beautiful stain
  • Travel-friendly
  • Do not make my lips feel dry
  • Feels very light on the lips
  • The shape of the applicator helps to pick just the right amount of product
Cons of L’Oreal Liquid Lipstick I rule:

I love the formula and the shade so much that I cannot find any con with it

L'Oreal Liquid Lipstick I rule
L'Oreal Liquid Lipstick I rule

Rating: 5/5

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